Ok - talking about the benefits of hiring a Business Broker is self-serving - I admit it. But, it is important that folks understand the value Business Brokers in CT and NY bring to the table.

"Strategic advice, first of all, has become broader than actually doing the deal" - Lazard chairman and CEO Bruce Wasserstein

I just got off the phone with a small business owner in Connecticut, who has owned his business in CT for over 20 years. He is very well networked within his industry, and knows who the likely buyers are for his business. He is a savvy businessman, with a lot of "deal" experience.

He wants to know why he should have to pay a business broker anything, no less the substantial fee most brokers charge. "Where is my ROI on that type of fee?", he asks. Of course, that is a very legitimate question.

The common perception is that you really only need a Business Brokers to find the right buyer. Whereas that may be the case in certain circumstances, it is not the case with most of the deals we work on.  Princeton Capital certainly works hard in scouring the market for a buyer that will offer the highest price for a given company, don't get me wrong, but we add a substantial amount of value beyond that.

But, what good is finding the right buyer if the deal does not ultimately come to fruition? How do you keep the buyer "honest" without getting a competing offer? Suppose you find a buyer willing to pay 10% more for a company, but the owner winds up paying 15% more in taxes? How much does it cost if the process takes 4 months versus the process taking 12 months?

In most "post-sale" studies I have seen, successful sellers have attested to the point made above. The planning for the sale, "hound-dogging" the deal process. quarterbacking the communications between the professionals, and advising on how various deal structures can effect the seller personally are all the major benefits of using a Business Broker.

Ken Ducey, Jr.
Beyond Business Brokerage